Market note

Selling an online business in Spain

A market that has grown quickly, with a domestic buyer group that has expanded alongside it.

Channels

Marketplace and search both matter; social channels play a larger role in some categories than in northern Europe. Seasonality is pronounced in several segments, which affects working capital and the timing of a sale.

Structures

Both asset and share transactions occur. Where stock is held across multiple locations, the transfer plan needs more attention than the contract.

Buyers

Domestic operators, plus buyers from elsewhere in Europe attracted by growth rates. Language capability is usually the practical filter on who can run the business afterwards.

Practical

Seasonal businesses are best brought to market after the peak, when the figures for the full cycle are available and the stock position is at its lowest.

Other markets

• Netherlands
• Belgium
• Germany
• France
• Italy
• Poland
• Nordic countries