Market note
Selling an online business in Poland
A fast-growing market with a strong domestic marketplace and an operating cost base below western Europe.
Channels
The domestic marketplace holds a leading position in many categories, and a seller account with a long positive history is a substantial part of the value of smaller businesses.
Structures
Share transactions for incorporated businesses; asset deals where an operation is being absorbed into an existing company.
Buyers
Domestic operators expanding within categories, and western European buyers looking for operations with a lower cost base and access to the wider region.
Practical
Where a business serves several central European countries from one operation, the split of revenue per country is one of the first things a buyer asks for.
Businesses currently offered across Europe are published at the European marketplace (https://www.businessforsale.eu/online-business-for-sale).